How do we imagine the art fair of the future? In addition to considering the issues usually invoked in discussions about the contemporary art fair--the relationship between fairs and biennials, questions about the potential cultural role of these events--Fairland explores the phenomenon of "fairization" to describe the way the fair begins to appropriate other cultural forms, and other cultural forms begin to appropriate the conventions of the fair. Edited by Italian curator Francesco Garutti, this volume is a wide-ranging collection of analytical, critical standpoints and possible visions by internationally renowned artists, curators and critics, including contributions from DIS magazine, architect Kersten Geers, artist Gabriel Kuri, Guggenheim curator Pablo León de la Barra and Frieze Foundation curator Sarah McCrory.